How I shot Palm Ville – Using good photography to sell your property.
There are many ways we at Luxury Property try to differentiate ourselves from our competitors. Prompt action and integrity are key areas but many other important differences come under the heading of ‘attention to detail’ and presentation. Small incremental differences can add up to a huge advantage and good photography is a key to success.
One owner of an extremely valuable home contacted us and asked me to offer his property for sale for no other reason than he appreciated the care and effort I had made to take the photos of another property. In fact, I had made five different trips on five different days to get the right shot at the right time – the right time being when the sun was in the right place. Compare this level of commitment to the usual 15 minutes with a cell phone other brokers take. But I am not a professional photographer – I just work hard.
Take the front gate for example – this had to be taken with the sun behind me and that meant going there in the early morning. The early morning sun was no good for the beach side of the house so I had to go all the way there only to take photos of the front gate. It is a glorious entrance and a job worth doing well. One photo of the gate in relation to the road gives context and a sense of scale – the property is enormous.
Another photo of the gate opening invites you inside.
Another photo of the front gate from the other side gives more context and had to be taken at another time of day. You can see the shadows so you know that this time the sun is behind me from the other direction.
Good photography takes technical know-how but it also takes patience.
Palm Ville was built with considerable attention to detail and happily, all the windows are mirrored to reflect the heat of the sun and keep the house lovely and cool. These mirrored doors provide a clever way to give context to the front gate and the beach in the same shot. Again, the light had to be in the right place for this shot to work optimally. All of this needed to be planned.
As a rule, I like to work from the outside and then go in. Here we see a panorama of the main house from the beach. This establishes the context for the detail to follow.
Of course, I have included another panorama of the garden in relation to the beach.
And now for a little more detail. Make sure you take the time and effort to set the scene – there were no mattresses on the sun lounger when I visited – the owners were abroad. However, I had the mattresses and the drinks, glasses, and towels put out and added the hat for detail. The result is a totally different photo. This one invites and tempts you. Good real estate photography takes time and effort.
Again, here I set the scene and then I drill down into the detail – this table was bare but I got some things from inside the house and made the scene more inviting and more interesting.
The light just before the sun sets offers unlimited potential for creativity and showing a property at its best. Too much strong light and too little light is a problem. If you catch the light at the right moment your photos will glow with warmth.
Everyone loves a sunset photo – they say nothing about the house as such but they speak to the heart of what it is like to live here and this is important.
Night photos present more challenges – you will need a sturdy tripod or at least something on which to rest your camera – set the timer for the shutter release so the camera is perfectly stable when the shot is taken.
A pool shot with pool lights at night is a must have shot – again use a tripod
Your photos have to show what it must be like to live in a home like this, so add some emotion – and don’t forget to get the horizon straight. You can use some photo editing software to get the horizons straight but better to get it right in your camera first time.
Add some excitement
In my next blog, we will look at shooting house interiors.
For the whole presentation see here High-End Beachfront Family Home
You can see the full photo set here – https://www.flickr.com/photos/[email protected]/albums/72157679100413050